More Apple Store prices compared

I recently posted about a price comparison between European Apple Stores, and showing - or at least trying to show - how much Apple is gaining by selling overseas.

I will make use of the same tax rate estimated as computed in that article. Based on this assumption, I tried to discover how much is the gain for three Apple main products: the new Apple TV, the new Mac Mini and the MacBook.
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European Apple Store prices compared

Last Wednesdsay, we all know, Steve Jobs has made his last appearance "on stage" to present the biggest evolution ever in the iPods lineup. He also presented the latest evolution of the Apple TV, the new iOS 4.1 and the forthcoming iOS 4.2 for iPads.

But, the online Apple Store showed some little changes too. For the new iPods, on the European Apple sites you can read the actual product price, and also the taxes amount paid for that product. As an example, if you go to the spanish Apple Store and look for an iPod shuffle, you will see that its price is € 49, which includes € 11 for "VAT, duty and levies". Same story for the italian store, the french one, the english one, etc.

Some bloggers around the world, here and there, started comparing prices between the european stores and the american one, using the prices that Jobs kindly exposed to us. I too tried to make the same. Here is how, and later come the results.

Mean fee % estimation

I compared the prices of all the products, starting from the new prices of the iPod family. These products are the only ones for which we have the real price and the "real" fees. Starting from these ones I tried to calculate a mean fee percentage, which I will use in later comparisons. All the prices have been normalized, using the current EUR/USD, GBP/USD and CHF/USD changes, as shown on Google. I chose to compare prices from: Italy, France, Germany, UK, Spain and Switzerland. This is the result:

Estimated mean fees %


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Unlocked iPhone 4 international pricing show off. Cry Italy!

Filip Chudzinski has created a very clean and helpful document, in which all the international prices for an unlocked iPhone 4 are gathered.

Costs vary a lot. In the document, we can see that the iPhone 4 16GB has a minimum price of 496 € (from Hong Kong) and a maximum price of 659 € (from Italy). Prices for the 32 GB model range from 585 € (always in Hong Kong) to 779 € (always in Italy). The average prices are: 594,21 € for the 16 GB model and 699,29 € for the 32 GB model.

Unlocked iPhone 4 international pricing

In this document you can look at all the international prices (till now) for an unlocked (not branded) iPhone 4. Those countries above which you see a lock are the ones where you can only buy a branded iPhone (so, no "native" unlocked iPhone 4 is available).
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